William Cole.
Executive Creative Director.
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Watch_dogs | 2014

01

WHO THE HELL IS THIS DUDE?

Will is an award winning, integrated Executive Creative Director, a BAFTA and D&AD member now in his 23rd year in the design industry. Seeing a large niché in the market at the end of 2012 he co-founded his own Agency, Fire Without Smoke, with two like-minded partners and has since grown it into a powerhouse of Games Marketing.

Johnny Walker | 2006

02

A VARIED EXPERIENCE

A Creative Director since 2000 and a designer/writer from 1992, he has developed creative solutions for several of London’s most successful Digital Design Agencies as well as many of Europe’s Top Specialist Entertainment Creative Agencies on some of the world’s most recognised campaigns. His largest body of work is in Entertainment but he has also worked across Tech, Finance, Government, Blue Chip, FMCG, UI/UX and Fashion in both Italy and London.

03

CREATIVITY IS TEAMWORK

The work contained in this website is the product of literally thousands of hours of work, passion and time from scores of people. Some pieces I have created myself whilst others were the product of a team. Credit must go to each team member for their individual roles. Much of the game work was created by the teams at Fire Without Smoke, with a special thanks going to my business partners in crime – David Thomson and Will O’Connor.

The Last of Us Remastered | 2014

04

A CREATIVE WITH A DIFFERENCE

Over the years I’ve learned to design and create myself as well as running large creative teams. Mentoring, resourcing, teaching and motivating. Ego-less empathy and unwavering passion.

But, in opening my own Agency, I had to develop an entirely new business focussed skill set – new business, account management, producing, tech infrastructure, finance and I even had to learn, the hard way, that toilet roll and coffee are commodities that don’t just appear in your office.

A Christmas Carol | 2009

05

JUST ONE LAST THING

As I said before, the vast majority of my work has been in Entertainment. None more so than game trailers. So, I thought I’d leave you with a randomised selection of other trailers I’ve been part of over the years. These videos are hosted on YouTube by my clients so they may have pre-roll ads or pop-up buttons – sorry about that. Enjoy, and thanks for getting this far!

Dark Souls | 2011

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© William Cole. 1992 – 2016

William Cole | Online Portfolio