How to lose friends | Website
“The changing desk of Toby Young” was the idea behind this concept. The teaser site was a representation of Toby’s (Simon Pegg) cluttered, messy desk at his job in London. This allowed viewers to explore the content, read a copy of Sharps Magazine and get a feel for the developing character before being transformed a few weeks before the Premiere into his desk in New York. Still somewhat cluttered but with much more content to explore. Several e-shots were sent out to viewers who had signed up to be notified of updates.