Feref Agency | Website 2008
In 2008 with the recession battering down prices and making the agency market all the more competitive it was time to look at Feref’s offering. As a predominently entertainment focussed agency several concepts were tabled to focus on what we could offer; from one page HTML sites to complex Flash builds. But did this move us away from entertainment to focus on newer sectors?
A new set of brand pillars were devised and were distilled into the proposition, “we know fun sells”. All references to entertainment were stripped from the site and the idea of having fun with brands became the guiding principle. In order to bring fun to the fore, we created an exciting and vibrant world in which fun sells.