Firetrap | Website
Firetrap. It’s a cool, niche fashion brand. The big idea was therefore quite simple – “explore the cool, modern fashion of Firetrap from the comfort of your screen”. A partner agency was briefed on a specific fashion shoot for the imagery within the site and everything was created in a slightly irreverant, tongue-in-cheek way. The clothing itself was worn and modelled and these “actors” were photographed in 360 degrees.
The site was constructed allowing viewers to rotate the model, zoom in on areas of interest and see the detail in the fabrics. An extremely successful launch allowed Firetrap to begin expanding into larger stores, such as Selfridges.