Go big. Go bold and find the biggest ad format you can get your hands on. MSN had just released an entire homepage takeover format – of course you are going to use it to reach over 75m people in one big hit.

Using the bad guy’s electrical whips as a basis I decided to literally tear through the page creaing an awesome display of powerful energy which would then reveal the ad underneath. Using Facebook connect to pull in existing social comments about the franchise extended this content even further.