How do you go about redesigning a vast site like The British Library? Well, you break it down into individual parts and sections and work on each separately. After re-architecting and defining an overall “feel/brand” this can then be translated throughout the remainder of the extremely large and data intensive site. I wanted each area to look uniquely different to visually depict where you were within the site but still retain an over-arching brand aesthetic. Over 7000 pages were individually hand crafted in Photoshop and then packaged off to the States for build.