Assassin’s Creed Syndicate | Trailer Campaign

For the launch of Assassin’s Creed Syndicate Fire Without Smoke wanted to do something a little bit new. Jacob and Evie are very different characters, dealing with situations in diverse ways from each other. Jacob is brash and brutal. Evie is considered and uses stealth.

What better way to show the separation between them than by creating two almost identical trailers but each from the point of view of each other. Using the same music cut and a similarly structured voice over, we created the Evie launch trailer where she enlists the help of her brother. And we created the Jacob trailer where he enlists the help of his sister.

Two lead characters, two similar but different trailers.

Our US TV spot used the fantastic “London Calling” track by “The Clash” to great effect to ground the game in the city in which it is set. Who doesn’t love a bit of Clash!

And let’s top it off with a Jack the Ripper DLC trailer.

The trailers shown here are:
Assassin’s Creed Syndicate – The Frye Twins Trailer
Evie Frye – Launch Trailer
Jacob Frye – Launch Trailer
London Calling – Launch TV Spot
Jack the Ripper – DLC Trailer