Creating the big idea “Keep Walking” allowed the site to be in constant motion. Developed in Flash in Psuedo3D each link would create a movement from one section to the next – rotating, turning, zooming to delve deeper into the world of Johnnie Walker. Sections were crafted to showcase Sponsorship of both Formula 1 and Golf as well as in depth information on distilling methods – using text, video, animation and imagery. The site was highly visually rich and really was an experience never before seen on the web.