League of Legends | Rebranding the Championships

Esports has grown up and the players now enjoy a celebrity status to rival any Kardashian. Fire Without Smoke was asked to redefine and reimagine how these esports players are portrayed across the League of Legends client and across Europe.

Our gritty new brand style really gives the players a powerful modern feel. In fact, so much so that Brazil and the US wanted to use it as their style too. Welcome to Europe. Benvido!