Mad Riders | Launch Trailer

So it’s a £7.99 downloadable title that will most likely never be heard of by most people. What do you do?

Well, you turn the industry on it’s head. Writing a funny script that shouldn’t be taken too seriously and poking fun at other trailers and the games industry as a whole gets you noticed – really noticed. This trailer was picked up by almost all game journalists and multiplied awareness by over 2000%.