Start with the brand position and logo. Delve into what the company want to say about themselves and conduct a lot of research into what the current perception was. It turned out that nobody knew who they were, so that made the job a little easier. Any brand is better than no brand. Then set…

Varla Guns and Candy Striper. Two names you couldn’t even pick out of a hat. “Two zombie killing strippers, poles apart in attitude”, says the game in a rather tongue in cheek way. It’s not often you get to write and create a trailer that can be as irreverant and as offensive as needed. Enjoy.…

“The changing desk of Toby Young” was the idea behind this concept. The teaser site was a representation of Toby’s (Simon Pegg) cluttered, messy desk at his job in London. This allowed viewers to explore the content, read a copy of Sharps Magazine and get a feel for the developing character before being transformed a…

Youtube had just released two new ad formats which we called the “Gadget” and the “Masthead”. The gadget was a Flash animated section at the top of the channel and could contain any relevant content. I extended this with a background image that joined seamlessly with the Flash element to give the whole page a…

Yes, I know MySpace is dead now. But that didn’t stop people being “creative” with it over the years. One of THE first social media sites that had mainstream appeal. I developed a fully interactive and immersive social experience on MySpace long before Facebook and Twitter were as big as they are now. You could…

Elevating a Racing Game to be equal or better than it’s peers is difficult. Especially considering it was also a departure from the standard franchise. Ridge Racer Unbounded is NOT Ridge Racer. It’s cooler. Showcasing absolutely everything this game had to offer raised it’s profile in the industry allowing it to garner scores of 9/10…

Go big. Go bold and find the biggest ad format you can get your hands on. MSN had just released an entire homepage takeover format – of course you are going to use it to reach over 75m people in one big hit. Using the bad guy’s electrical whips as a basis I decided to…

A huge competitive digital pitch for British Gas was required and was broken into two phases: tease and reveal. The big idea was to pepper the internet with online ads that teased the new brand icon but omitted the company name. I wanted to create a level of intrigue around who was going to help…

So I could have gone with a heavy rock track, even some dubstep but haven’t we all seen that a hundred times before? Why not do something a little different – create a launch a video that would stand out from the crowd and put a little bit of emotion and wow factor into a trailer.…

Long before social media, before Facebook and before twitter I decided to create an online social system that allowed for the dissemination of content throughout the web whilst contantly being tracked and measured. I called it the Webmaster Programme. 25 prolific Hellboy bloggers were contacted and asked if they’d like to have access to exclusive…